When You Look Good, You Play Good. When You Play Good, They Pay Good.

It’s not shallow. It’s not vain. It’s strategy.

When you step out of the house looking like effort was applied—clean cut, moisturized, intentional—that energy follows you. The world doesn’t just see you different. You see you different. 

Shoulders sit higher. Posture corrects. You start talking like someone who knows they deserve to be here.

That $120 facial? Cheaper than therapy. That shoe upgrade? Feels like confidence on your feet. 

You stop hiding. You stop settling. You start matching your outer with the inner you’ve been trying to believe in. People treat you how you treat yourself. 

No matter how evolved we claim to be, humans still respond to aesthetics. 

Look expensive, get approached with respect. 

Look polished, get spoken to with intention. 

I’m not saying go broke for it, but put some skin in the game. 

The way you show up to the world teaches the world how to show up for you.

So yes, get the cut. Rework your closet. Book the appointment. Touch up your fragrance game. 

It’s not ego, it’s equity.

When you look better, you feel better. 

When you feel better, you do better. 

And when you do better, life starts treating you accordingly.

Written by Ajani Brathwaite